Summary of Results from our Findings
A Comparison to Heidi Adkisson's 2002 Results
MAIN CATEGORY |
USABILTY FEATURES EXAMINED |
2002 |
2006 |
2007 |
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GLOBAL NAVIGATION |
Frequency of Global Navigation |
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Percentage of sites with Global Navigation |
97% |
99% |
xx% |
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Location of Global Navigation: |
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Top |
89% |
85% |
xx% |
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Left |
11% |
13% |
xx% |
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Main Content Area |
0% |
2% |
xx% |
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Style for Global Navigation: |
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Navigation Bar |
39% |
38% |
xx% |
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Navigation Tabs |
43% |
27% |
xx% |
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Plain List |
7% |
25% |
xx% |
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Pull Down Menu |
5% |
5% |
xx% |
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Navigation Buttons |
4% |
5% |
xx% |
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Link Style: |
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HTML text (not underlined) |
n/a |
45% |
xx% |
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Graphic text |
n/a |
44% |
xx% |
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HTML text (underlined) |
n/a |
11% |
xx% |
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Link Rollover Behavior: |
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None |
n/a |
35% |
xx% |
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Change text color |
n/a |
24% |
xx% |
|
Change background color |
n/a |
17% |
xx% |
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Add underlining |
n/a |
12% |
xx% |
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Change graphic state |
n/a |
12% |
xx% |
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GLOBAL “HOME” LINK |
Presentation of Home Link: |
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Logo linked to Home only |
19% |
46% |
xx% |
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Logo linked to Home plus Home link at top of page |
60% |
39% |
xx% |
|
Logo linked to Home plus Home link in footer |
13% |
11% |
xx% |
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Logo linked to first-level product category |
8% |
3% |
xx% |
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Location of Global Home Link: |
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Top Left |
100% |
94% |
xx% |
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Top Center |
0% |
3% |
xx% |
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Top Right |
0% |
3% |
xx% |
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BREADCRUMB NAVIGATION |
Is it Used? |
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Yes |
45% |
57% |
xx% |
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No |
55% |
43% |
xx% |
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Orientation: |
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Horizontal |
95% |
100% |
xx% |
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Vertical |
5% |
0% |
xx% |
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Separator Style: |
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Right Arrow |
65% |
80% |
xx% |
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Colon |
8% |
7% |
xx% |
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Slash |
4% |
5% |
xx% |
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Pipe |
9% |
2% |
xx% |
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Bullet |
9% |
2% |
xx% |
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Left Arrow |
9% |
2% |
xx% |
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Semi-colon |
9% |
2% |
xx% |
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FACETED CLASSIFICATION |
Is it Used? |
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Yes |
69% |
79% |
xx% |
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No |
31% |
21% |
xx% |
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HTML LINK TREATMENT |
Primary HTML Link Color: |
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Blue |
50% |
34.70% |
xx% |
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Grey |
12% |
24% |
xx% |
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Black |
12% |
20% |
xx% |
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Green |
6% |
9.30% |
xx% |
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Red |
13% |
4% |
xx% |
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White |
0% |
4% |
xx% |
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Purple |
2% |
2.70% |
xx% |
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Brown |
5% |
1.30% |
xx% |
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Treatment of Text Links: |
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underlined |
54% |
55% |
xx% |
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not-underlined |
34% |
44% |
xx% |
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other |
12% |
1% |
xx% |
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Rollover of Text Links: |
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Change color |
15% |
49% |
xx% |
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None |
68% |
29% |
xx% |
|
Add underline |
10% |
21% |
xx% |
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CBC |
4% |
1% |
xx% |
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PAGE WIDTH |
Page width of main content area: |
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701-750 |
27% |
41% |
xx% |
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751-800 |
47% |
36% |
xx% |
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100% stretched |
0% |
6.70% |
xx% |
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1001+ |
0% |
6.70% |
xx% |
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801-850 |
6% |
2.70% |
xx% |
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951-1000 |
0% |
2.70% |
xx% |
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601-650 |
13% |
1.40% |
xx% |
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651-700 |
7% |
1.40% |
xx% |
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851-900 |
0% |
1.40% |
xx% |
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901-950 |
0% |
0% |
xx% |
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SITE LAYOUT |
Page Orientation: |
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Fixed Width Left Justified |
n/a |
50% |
xx% |
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Fixed width centered |
n/a |
33% |
xx% |
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Variable Width/100% Stretched |
n/a |
17% |
xx% |
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SOURCE CODE |
Doctype: |
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None |
n/a |
53.30% |
xx% |
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HTML 4.0 Transitional |
n/a |
33.40% |
xx% |
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XHTML 1.0 Transitional |
n/a |
9.40% |
xx% |
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HTML 3.2 Final |
n/a |
2.60% |
xx% |
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XHTML 1.0 Strict |
n/a |
1.30% |
xx% |
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CSS or Tables for Layout? |
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Both Tables and CSS |
n/a |
76% |
xx% |
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CSS |
n/a |
13.30% |
xx% |
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Tables |
n/a |
10.70% |
xx% |
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