Link Color, Treatment, and Rollover Behavior

Data below is based on the primary HTML link color, treatment, and rollover behavior found in the main content section of 75 different web sites studied. In many instances we found sites that uses several different html link colors, treatment, and rollover behaviors that deciding upon one was difficult. As a group we decided to chose to use the most commonly found link treatment in the main body of the page instead of simply labelling the site as "inconsistent".

Primary HTML Link Color

  Data Comparison: 2002 2006 2007
  Lorem xx% xx% xx%
  Ipsum xx% xx% xx%
         
  • xx% Blue
  • xx% Red
  • xx% Black
  • xx% Gray
  • xx% Green
  • xx% Brown
  • xx% Purple

Visual Treatment

  Data Comparison: 2002 2006 2007
  Lorem xx% xx% xx%
  Ipsum xx% xx% xx%
         

xx% HTML text links: underlined

Rollover Behavior

  Data Comparison: 2002 2006 2007
  Lorem xx% xx% xx%
  Ipsum xx% xx% xx%