这 (zhè) and 那 (nà) are demonstrative pronouns or adjectives pointing to things near (这) or far (那), they are used like 'this' and 'that' in English.
这是什么? What is
那是什么? What is
那张名片是我的!
NB: Note the difference between 那 (nà) and 哪 (nǎ). 哪 means 'which'.