Purpose and Audience

• Does the draft accomplish its purpose--to inform readers, to persuade them, to entertain them, to call them to action (or some combination of these)?
• Is the draft appropriate for its audience? Does it take into consideration the audience's knowledge of the subject, level of interest in the subject, and possible attitudes toward the subject? Is the reading level appropriate?

• Do the introduction and conclusion focus clearly on the main point? Is the thesis clear enough? (If there is no thesis, is there a good reason for omitting one?)
• Are any ideas obviously off the point?

• Does the writer give enough organizational cues (such as topic sentences or headings)?
• Are ideas ordered effectively?
• Does the paragraphing make sense?
• Are any paragraphs too long or too short for easy reading?

• Is the supporting material persuasive?
• What ideas need further development?
• Are the parts proportioned sensibly? Do major ideas receive enough attention?
• Where might material be deleted?